MISFIT Coffee Company is a socially-motivated, proudly-grungy coffee shop in Minneapolis, Minnesota. This shop has a presence that is energetic and full of quirks, all while serving you a quality coffee or espresso drink. MISFIT will entertain you with its sense of humor and provide a memorable experience.
MISFIT’s current branding does not pay tribute to its quirkiness nor provide an invitation to engage with the company like its employees and the quality of its products do.
This rebrand of MISFIT Coffee Company successfully incorporated elements that collaborated eclectically within the brand and communicated the euphoric experience and quality that MISFIT provides.
