GT’s Kombucha is known for its high quality and consistent product. Those who drink GT’s kombucha pay attention to what they are putting in their bodies and how they can learn more about how to care well for themselves.
GT’s current branding does not appeal to its target audience. With the large sub-brand name “Synergy” on the front of their bottles, not many recognize that the real brand is “GT’s.” The brand has trouble reaching new audiences successfully because of the ambiguity surrounding what kombucha actually is.
This rebrand of GT’s kombucha successfully makes the product intriguing and approachable. With an interested customer, it removes the obstacle of being intimidated by the bottle design. Potential target audiences can now understand what kombucha is.
